Facebook Stories may not be all that popular, but the company isn’t letting that stop it from finding new ways to force users to interact with the feature.
Starting today, Facebook is introducing a set of new features for all its version of Stories, including one that will allow the ephemeral videos to be tied to specific pages, events, and Groups. The update will also put Stories from Instagram and Messenger at the top of News Feeds.
Besides being a blow to everyone who hates seeing Facebook Stories in their News Feeds, the move could be particularly devastating to Snap Inc., which has already been suffering since Facebook-owned Instagram introduced Stories to its app.
This latest change could further exacerbate those issues since now every Facebook user, including those who use Facebook Lite, will likely see more Stories on the social network. Now, not only will celebs and brands be able to create Stories via pages, but groups and events will also be able to create Stories as well.
Additionally, the Stories people are already posting to Instagram and Messenger will now appear at the top of News Feeds. Facebook has been testing cross-posting between Instagram and Facebook for some time, but making the move official will exponentially increase the amount of Stories being shared to Facebook overnight. (Instagram counts more than 250 million daily active users.)
In a statement, a Facebook spokesperson said the update was meant to make Stories easier to share,
“People are still using the Stories format, and people want an easier way to share Stories across platforms. We’re introducing a new experience simply called Stories, which will connect Facebook Stories and Messenger Day. Most people’s experiences on Facebook are determined by the groups they join, the events they attend, and the pages they follow. So additionally, we are introducing Stories to these surfaces.”
This story is developing…